10 Toyota and Lexus Models That Compete With the World’s Most Luxurious Automakers

Toyota and Lexus have long been known for their reliability, but their luxury models are redefining what it means to compete with the world’s top automakers. From powerful SUVs to sleek sedans, these 10 models combine performance, style, and cutting-edge technology to rival the best in the business.

The dynamic duo have long been synonymous with quality and innovation, but their luxury offerings are now making waves in the high-end automotive market. With a focus on refined design, advanced tech, and superior comfort, these brands are challenging the likes of Mercedes-Benz, BMW, and even Rolls-Royce.

Whether it’s a performance-driven coupe or a family-friendly SUV, Toyota and Lexus manufacture a range of vehicles catering to the most discerning customers. These models aren’t just about luxury, though; they offer exceptional reliability, cutting-edge features, and a driving experience that rivals some of the most prestigious names in the industry.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from the Toyota and Lexus websites.

10

Lexus LS

Competing With: Mercedes-Benz S-Class, BMW 7 Series, Audi A8

The Japanese automaker’s flagship luxury sedan, the Lexus LS, is renowned for its blend of craftsmanship, cutting-edge technology, and quiet comfort. Its luxury is paired with a strong reputation for reliability, which sets it apart from its German competitors.

LS 500h Performance Specifications

The latest LS model offers a refined hybrid powertrain option and features such as a 12.3-inch touchscreen, a 24-inch color head-up display, and advanced driver-assistance systems (ADAS). The interior is designed with the highest quality materials, like hand-stitched leather, wood trims, and ultra-soft seat options. The driving experience is smooth, with its adaptive variable suspension soaking up bumps in the road and its potent V6 engine providing power on tap.

Luxury Features

• Active noise cancelation
• Mark Levinson audio system
• Customizable interior lighting
• Multi-zone climate control system

9

Toyota Land Cruiser 300

Competing With: Land Rover Range Rover, Mercedes-Benz G-Class, Toyota’s own Lexus LX

The Toyota Land Cruiser is an iconic off-roading SUV that exudes luxury while maintaining legendary durability. The 300 Series was a significant update over the 200 Series, offering a more refined interior with upscale materials, advanced technology, and a quieter cabin. The 300 comes equipped with either a V6 turbocharged engine or a diesel engine, offering a balance of power and efficiency.

Land Cruiser 300 Performance Specifications

The Land Cruiser is designed for extreme off-roading capability, with features like a locking center differential, crawl control, and terrain management systems. While rugged, it doesn’t sacrifice luxury, with a premium cabin outfitted with leather seating, heated/ventilated seats, and a large infotainment screen.

Luxury Features

• 14-speaker JBL sound system
• Premium leather upholstery
• Adaptive suspension
• Multi-zone climate control system

8

Lexus LC 500

Competing With: Porsche 911, BMW 8 Series, Aston Martin Vantage

The Lexus LC 500 is a eye-catching luxury sports coupe that blends high-end aesthetics with performance. With its low-slung, sculpted body and aggressive stance, it competes against some of the most revered performance coupes in the industry.

LC 500 Performance Specifications

Powered by a 5.0-liter V8 engine, it delivers a thrilling 471 horsepower for an engaging driving experience. Inside, the LC 500 boasts a driver-focused cockpit with leather upholstery, a 10.3-inch infotainment display, and high-quality materials throughout. The LC’s dynamic handling, aided by an adaptive suspension and rear-wheel drive, delivers precise and enjoyable driving on both city streets and winding roads.

Luxury Features

• Premium interior finishes like suede and leather
• 360-degree camera system
• Heated and ventilated seats
• Advanced infotainment with Apple CarPlay

7

Toyota Crown

Competing With: BMW 5 Series, Audi A6, Mercedes-Benz E-Class

The Toyota Crown is an elegant sedan that blends luxury with efficiency, offering hybrid powertrains and a sleek, modern design. It provides a quiet and comfortable ride with a spacious cabin filled with high-quality materials.

Crown Platinum Performance Specifications

The Crown comes equipped with a suite of tech features like a large touchscreen, Apple CarPlay, and advanced safety features such as lane departure warning and automatic emergency braking. Its hybrid powertrain offers a smooth, refined driving experience, while the interior’s premium finishes deliver a luxurious feel.

Luxury Features

• Heated and ventilated seats
• Premium audio system
• 12.3-inch touchscreen display

6

Lexus RX

Competing With: BMW X5, Mercedes-Benz GLE, Audi Q7

The Lexus RX is a mid-size luxury crossover that has become one of the most popular vehicles in its segment. It offers an upscale experience with a spacious, well-appointed cabin, advanced technology, and a range of safety features.

RX 450h+ Performance Specifications

The RX comes in various configurations, including hybrid options, which enhance fuel efficiency without compromising performance. The interior is fitted with premium materials, and the cabin remains quiet even at highway speeds. The RX’s ride quality is smooth, aided by its adaptive suspension, and it is packed with tech such as an intuitive infotainment system, lane-keeping assist, and adaptive cruise control.

Luxury Features

• Panoramic sunroof
• Premium audio system
• Dual-zone climate control
• Luxury leather seating

5

Toyota Sequoia

Competing With: Chevrolet Tahoe, Ford Expedition, Lincoln Navigator

The Toyota Sequoia is a full-size SUV with three rows and ample space for families, making it ideal for those who need both luxury and utility. The latest model has been redesigned with a more refined interior, improved tech, and a hybrid powertrain for better fuel efficiency.

Sequoia SR5 Performance Specifications

The Sequoia’s interior is spacious and filled with premium materials, including leather upholstery and a high-quality sound system. It offers modern tech like a large touchscreen, wireless charging, and advanced driver assistance features. The Sequoia can also tow large loads, making it a great option for families who need to haul trailers or boats while wafting around in luxury.

Luxury Features

• 12.3-inch digital display
• 14-speaker JBL audio
• Heated and ventilated seating
• Sunroof

4

Lexus GX

Competing With: Land Rover Range Rover, Mercedes-Benz G-Class

The Lexus GX is a luxurious, full-size SUV with strong off-road capabilities. It is built on a truck-based platform, giving it the strength and durability needed for off-roading while still offering the luxury and refinement expected of a Lexus.

GX 550 Performance Specifications

The 3.4-liter turbocharged V8 engine provides ample power for both off-road adventures and highway driving. The GX is outfitted with premium materials like leather upholstery, wood trims, and a modern infotainment system. The model also has an adjustable air suspension, ensuring comfort even on rough terrain, and boasts a suite of safety features like blind-spot monitoring and adaptive cruise control.

Luxury Features

• Heated and ventilated seats
• Mark Levinson audio system
• Off-road multi-terrain select system

3

Toyota Century SUV

Competing With: Rolls-Royce Cullinan, Bentley Bentayga, Mercedes-Benz Maybach GLS

The Toyota Century SUV was introduced in 2023 as a flagship luxury SUV under Toyota’s prestigious Century nameplate. It carried over the hallmark qualities of the Century Sedan, focusing on elite craftsmanship, comfort, and exclusivity.

Century SUV Performance Specifications

It is powered by a hybrid powertrain, combining a 3.5-liter V6 engine with an electric motor to provide both performance and fuel efficiency. The Century SUV is designed to cater primarily to rear-seat passengers, offering an ultra-luxurious experience with features like reclining seats, a premium sound system, and abundant high-end materials throughout.

Luxury Features

• Reclining rear seats with massaging functions
• 24-inch rear-seat entertainment screen
• Air suspension
• Customizable wood trims and leather finishes

2

Lexus NX

Competing With: BMW X3, Audi Q5, Mercedes-Benz GLC

The Lexus NX is a compact luxury crossover that combines efficiency with high-end features. It offers a comfortable ride, responsive handling, and a stylish design.

NX 450h+ Performance Specifications

The NX is offered with a range of powertrains, including hybrid, and plug-in hybrid variants. The luxurious and functional interior features a large infotainment screen, premium audio, and high-quality cabin materials. The NX also boasts a suite of advanced technology and safety features, including Lexus’ Safety System+ 2.5, which includes automatic emergency braking, lane-keeping assist, and adaptive cruise control.

Luxury Features

• Leather upholstery
• 10.3-inch touchscreen
• Heated and ventilated seats
• Panoramic sunroof

1

Lexus ES

Competing With: Mercedes-Benz E-Class, BMW 5 Series, Audi A6

The Lexus ES is a mid-size luxury sedan that provides exceptional comfort, technology, and refinement. It’s one of the most affordable options in the luxury sedan category but doesn’t skimp on luxury features.

ES 300h Performance Specifications

The ES comes with a choice of hybrid or traditional gasoline engines, offering excellent fuel economy. The spacious cabin features high-end materials, including real wood and leather trim. The ES is known for its smooth and quiet ride, making it an ideal choice for those who want a comfortable and quiet luxury sedan.

Luxury Features

• Lexus’ Safety System+ 2.5
• 14-inch multimedia display
• Power-adjustable front seats
• Mark Levinson audio system