Picking out just the right thing for the mom in your life can be a challenge. Whether you don’t know what to get your mother-in-law or the mom you’re shopping for just wants free reign to pick out the gear that will make their day, gift cards can be a great option. “As long as you know the recipient won’t feel hurt by getting something a tad impersonal, discounted gift cards are a great, deal-friendly option for the gifter and the recipient,” said Nathan Burrow, deals editor. “The gifter can give more without spending more, and the recipient can find their own sales to get the most out of their gift balance.”