16 Gifts We Love for Lovers


In this edition of The Gift, we dish on some of our favorite gifts to surprise your sweetie with—from an iconic pleated bag to a sexy deck of cards. Plus: what to give a curmudgeonly partner.

A video has been floating around my feeds lately of a very distressed looking woman asking her followers something like: “Does anyone know what we’re doing about Valentine’s Day in the talking stage?” I actually can’t help you with that. Not exactly my beat.

But if you’ve already made up your mind to acknowledge the holiday and give a gift—whether to your situationship (best of luck), your partner of 30 years, or your secret crush (brave! I support!)—and you just need a little help figuring out the “what should I give” of it all, here’s my advice: Pick a gifting lane first. Then go from there.

As I see it, there are five(ish) simple-enough paths you can take when approaching romantic gifting: sentimental, classic, sexy, nontraditional, and then jewelry, which is certainly classic but worthy of its own separate lane.

If you already know what type of gift you’d like to give, great! You can skip ahead.

But if you’re struggling to land on what kind of gifter you’d like to be this year, we don’t blame you. All of the different ways to approach “romance” (a nebulous concept to begin with!) are jumbled up and spit back out to us in a firehose of red-confettied-drugstore-aisle campaigns this time of year. I’d suggest—in the spirit of surprise and delight—going the opposite direction of the expected.

If you tend toward practical gift giving, your Valentine would likely be extra touched by something sentimental. Consider yourself a pretty romantic, effusive partner? Why not go with something less traditionally sweet, like a really cool or great-looking gift that just happens to be red. (The exception here might be jewelry: If you give it often and it’s well-received, probably … don’t stop.)

For the record, these categories are loose and entirely up to your interpretation. One person’s dream “sexy” gift might be lingerie; another’s might be doing the dishes. But here’s where I’d start, with a few lovely little things that have caught my eye recently, each grouped into a different category. All rigorously vetted by our gifting experts, as always.

Any of these, by the way, would make a great gift to self—there’s no rule that says you can’t be your own Valentine. You can think of it like setting a high bar for your next Valentine, or at least that’s what I’ll be doing.



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