2023 Yamaha XMAX 300 Tech MAX review – Milan rush-hour …


FOR the press launch of the 2023 Yamaha XMAX 300 Tech MAX we flew to the scooter Mecca which is Milan in Northern Italy, for a city ride and then a backroad jaunt to Lake Como for lunch.

Like many of the big European cities, scooters and maxi-scooters are some of the most popular forms of transport in the urban sprawl, and for 2023 Yamaha is trying to cement its place in the A2 licence sport scooter segment with updates to the popular model. There are two bikes in the XMAX 300 range for 2023, the stock bike and the more trick and attractive XMAX 300 Tech MAX, and it’s this bike we would be riding for the launch.

For the press ride we had the obligatory city ride to begin with, before heading out into the Italian countryside and eventually ending up on the banks of the stunning Lake Como for lunch. 

2023 Yamaha XMAX 300 Tech MAX UK price

The new XMAX 300 Tech MAX comes in at £6,705 to UK buyers while the base model XMAX 300 will set you back £6,205. Competition in this class mainly comes from the Honda Forza 350 (£5,199) and Honda ADV 350 (£5,599), Suzuki Burgman 400 (£6,999), BMW C400 GT (£7,050), and the Piaggio Beverly S 300 (£5,100). While this does put the XMAX near the top of the pecking order on price alone, its spec level is unmatched by a few of the bikes here, plus its sporty style helps to stand it apart from the more traditional-looking competition.

What’s new with the 2023 Yamaha XMAX 300 range

Both models of the XMAX have been updated for this year, with the biggest change being revised styling and a sharper, more modern look. The LED lighting is updated, with distinctive ‘X’ features in the headlight and taillight of the new machine. Ergonomics have been tweaked, with a new seat that is shaved down on the side to help make the step-over easier for shorter riders – good news for me! Both XMAX 300 models also get high-level indicators now, meaning they are easier to spot by other road users as you are zipping through the traffic. Tech-wise the new bike is also revised, although it’s the higher-spec XMAX 300 Tech MAX that gets the bulk of the updates including a neat looking TFT screen, Bluetooth connectivity and Garmin mapping which is full screen and very easy to use. The Tech MAX also gets a raft of aesthetic changes over the stock bike, with an Alcantara leather seat, neat-looking rearview mirrors and other minor tweaks.



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