These days, a compelling and unique website is no longer just an option. With the dependence of most consumers on the World Wide Web, a poorly designed online domain can push people away and lead to missed opportunities for sales. So, to ensure that yours continues to drive a consistently high volume of inbound web traffic and engage your visitors, we’ve laid out some of the mistakes that you must avoid when it comes to web design. Keep reading if you want to learn more.
- Ignoring mobile users
Nowadays, most people access the internet through their mobile devices. Due to their handy size, smartphones and tablets are more convenient to use. And if you don’t optimise your website for their smaller screens, you’ll lose out on a sizable market of prospects into conversions. Therefore, you must make your online domain deliver quality experiences for mobile users. Doing so will win you over more customers than you would have if you didn’t.
- Forgetting to add a CTA
No matter how much traffic your website gets, it won’t make a difference if it doesn’t help you achieve your objectives. If you aren’t able to get more subscriptions or sales, then there’s a good chance that you’re failing to guide your visitors correctly. And one likely scenario is that you’re lacking a call-to-action. As such, you must not forget to include a CTA in your content. In this way, you’ll be able to encourage users to perform specific actions your business will benefit from, whether it’s buying a product or joining your newsletter.
- Not hiring a professional
Some business owners may choose to build the website themselves instead of spending on a professional to save money. However, unless you have knowledge and experience in this field, you may end up making potentially costly mistakes that could lose you valuable consumers. Don’t fall into the same trap and make sure that you invest in the services of https://xist2.com/, a web design Oxford firm, if you’re based in the city. Beyond saving you the trouble and the high costs of keeping the job in-house, this approach will help you get much better results.
- Failing to adhere to accessibility guidelines
When it comes to web design, many forget the fact that not everyone has the same level of access. For example, those with disabilities like poor vision or hard of hearing can’t consume the information in the same way many others can, and you must be inclusive if you want to adhere to accessibility guidelines and tap into this market. With the use of alt text and captioning, to name a few, you’ll be able to let more people access your content and as a result, improve your sales numbers.
Conclusion
By now, everyone knows the importance of having a website, especially to a business. So try to steer clear of all the mistakes listed above when developing your web pages. It will make a difference in your ability to create online exposure and attract more visitors.
