Apple’s leadership wants Siri to have ChatGPT-style smarts.
Apple’s executives are pushing for Siri to become a proper AI chatbot that scours the web, potentially as a direct competitor to ChatGPT. It’s just not clear when that’s going to happen.
As part of the Apple Intelligence shift, Apple said it would overhaul Siri to be more context-aware, but that change has yet to arrive. However, if the urges of Apple’s chiefs to change course work, Siri could become even more powerful down the road.
According to Apple employees speaking to Bloomberg on Sunday, Apple executives are keen to make Siri into a competitor to current top chat bot, ChatGPT. While former Siri chief John Giannandrea was apparently reluctant to go down that route, the company’s leadership are leaning to go that way with Siri.
Siri already has an integration with ChatGPT. Such a move could eliminate reliance on OpenAI’s service for responses, and keep the queries in-house.
A chatbot that Apple has been reportedly testing internally has apparently done well in the last six months. Employees claim that the internal bot is on a similar level to responses from ChatGPT.
Management has also talked about the possibility of letting the chat bot the option of scouring the Internet and use data from multiple sources to create answers to queries. This is similar to how many other chatbots work, expanding their existing knowledge graph with live data from elsewhere.
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