The most absurd use case imaginable is an entertaining stand-in for all the other less outlandish lost-phone moments out there. And the tech-savvy rancher just might make you wonder if you’re behind the times by not having an Apple Watch.
“Relax, it’s iPhone + Apple Watch,” says the end line.
A second spot also uses the “Relax, it’s iPhone” line, minus the watch. It opens with a shot that, in any other commercial, would be more likely to be the final shot—a dude in a second-floor window, seen from the street, turning off a lamp and finding himself in darkness.
From there, our impish hero is seen taking selfies throughout his darkened apartment and beyond—self-portrature of the shadow world—much to his girlfriend’s consternation. Soon enough, against the backdrop of “In the Dark” by YG, we learn the product feature on eccentric display here.
