With the advent of blockchains and cryptocurrencies, we know that blockchains are a disruptive innovation and can be utilized for many applications. This later became true with decentralized finance (DeFi), non-fungible tokens (NFTs), and their uses. Although
these have been around for a while, most people globally have zero ideas about cryptos and their revolutionary applications. To reach more people with your crypto-related business, promoting your product needs a marketing strategy for community messaging platforms
such as Discord. It is easier to get individuals and maintain a relationship with them. Thus, this can either be done by you or with the help of an agency that offers Discord marketing services.
More about Discord – The Platform
- A community platform with its advantages, Discord was initially a gamers’ hub, then became a hub for crypto supporters.
- Apart from being a common messaging platform, Discord offers unique features such as servers, channels, and bots.
- Servers look like groups on other social media channels where people discuss various topics on different windows. Apart from preventing clutter on the chat window, these channels also make it easier for people to interact with and follow people with similar
interests. Bots on Discord can initiate conversations, post riddles, and even answer customer doubts, according to the duty given.
Discord as a Marketing Path for NFTs
- You can market various NFT products easily on Discord, as there is a huge support for NFTs among the Discord community. Discord also gains importance due to restrictions imposed by social media giants like Facebook, LinkedIn, and Twitter, relating to marketing
NFTs. - You can also gather attention to your NFT products by interacting in various servers and managing your own server. Either way, you can gain a lot if you employ subtle marketing moves.
- Discord still has an active gaming community as a hub for gamers, and it would only get better if you have an NFT game that the world needs to know. Discord can be the best medium to promote your NFT game as both gamers, and NFT enthusiasts are present
on the platform. A fair amount of gamers see the potential of non-fungible tokens. - Marketing NFTs on Discord is made easier by hiring an agency with expertise in the field and taking your business to a whole new level with their tactics.
Discord for Promoting Cryptocurrencies and Related Applications
- Due to regulations on discussing and promoting cryptocurrencies on mainstream social media platforms, many crypto enthusiasts and evangelists adopted Discord because of its unique features.
- Also, the number of members that a server could contain is very high, making things easier for crypto business owners. Now, owners can market their cryptocurrency easily, and they can even have contests and giveaways to promote their cryptocurrency coins.
- It is worth mentioning that most cryptocurrency sites link their Discord server in their contact session, which shows the importance of Discord in the cryptocurrency domain.
- Naturally, with the arrival of different cryptocurrencies, transactions between various cryptos get tougher. Dedicated portals for exchanging other coins were developed, becoming popular among cryptocurrency holders.
- They too have Discord as a contact option as it makes resolving customer queries easier using bots and easily communicating to existing and prospective customers via different channels.
- Likewise, you can create a Discord server to advertise your crypto exchange, with informative content and daily updates on the cryptocurrency world, which would prove insightful to your customers.
- All these features can be accommodated into your business by a dedicated Discord marketing services provider who can cater to all your needs.
ICO and IDO Marketing via Discord
- With blockchains gearing up to rule the financial world, ICOs (Initial Coin Offerings) and STOs (Security Token Offerings) are the major ways for budding entrepreneurs to raise funds from investors.
- Both ICOs and STOs ensure investors that their investment would be used in a real business. For both, these to succeed, marketing with a strategy is important for both these to achieve, and Discord has a big role.
- This is mainly because Discord is popular among the Crypto community, from which people can become potential investors for your ICO and STO.
- To benefit from having a large audience who understand and invest in your tokens, you can employ a marketing firm that has experience in Discord marketing solution
Utilize Discord to Market Your DeFi Business
- Currently, the decentralized financial domain is important due to issues associated with traditional finance systems.
- As a result, many businesses are jumping into such an unregulated financial field.
- DeFi Exchanges are mainly used for Initial Dex Offerings (IDOs), where budding entrepreneurs gather funds for their projects. Recently, DeFi-based lending and borrowing platforms have started to evolve, opening the door for this domain.
- As DeFi is still a gray area in terms of knowledge and regulations, it is essential to promote your DeFi venture through platforms like Discord, where you can both educate your members and promote your venture. You can also have separate channels for resolving
customer queries and releasing regular updates on your business. - For promoting your DeFi-based business, it is best to hire a Discord marketing agency that has up-to-date knowledge on the world of cryptos, which can give a boost to your venture.
Discord as Marketing Weapon for Your Launchpad
- In the world of NFTs, launchpads play a great role in handling the main process of minting and marketing the tokens.
- These launchpads are beneficial to newbie creators as the gas fee associated with minting and marketing the NFT tokens through conventional methods is costly.
- Apart from helping such creators, launchpads have also benefited businesses working on Initial Dex Offerings (IDOs) and Initial Game Offerings (IGOs).
- As there are multiple launchpad platforms in existence, promoting your launchpad to the correct users is necessary, and there is no better way than using Discord. Its user base, which mostly consists of Crypto enthusiasts and gamers, would be the ideal
gateway to get a huge reach for your launchpad applicable to any crypto product. - Advertising for such launchpads needs a lot of work on Discord, but it can be made easier by employing a dedicated marketing company that has expertise in promoting through Discord.
What’s Next for Me?
Suppose you have decided to utilize the powerful features of Discord for promoting your crypto products, congratulations! Although all these strategies might sound too much, you never need to worry if you work with a firm that has experience in advertising
using Discord and detailed knowledge of the ever-growing crypto universe. Such a company would assist you with marketing on Discord for any crypto product, whether an NFT, a cryptocurrency, or even an IDO. With many experienced hands and creative minds, such
an agency would market your business to the wider crypto community flawlessly on Discord.
