On May 26th, the opening ceremony of Leqi’s fresh fruit season and the container opening ceremony of the Zhongyi Industry were held in Sichuan. The event was hosted by the Sichuan Agricultural Products Circulation Association, and many new and old cooperative distributors of Zhongyi Industry Co., Ltd. participated in the event.
It is the second time that Zhongyi Industry Co., Ltd. has held a wholesale market-led Leqi brand promotion activity. What is different from the previous year is that the products in the container have a new packaging of “Minions”, which is also the first container of “Minions ✖ Leqi” co-branded products in China.
In addition, Zhongyi also launched a special gift wrapping to increase the awareness of customers to sell Leqi apples as gifts this year. According to Qinyun Cai, “Originally we sold the apples by a whole tray or a whole box. Now we divide each piece of goods into small packages, and each package is in the form of 3 or 6 tubes.” Consumers can only buy whole pieces or a single tube of packaging, and for them, there is a lack of options to buy as gifts. ”
Leqi apple has achieved rapid growth in Sichuan Province since 2019. From the beginning of the season to May this year, the sales of Leqi apples increased by nearly 20% year on year and will continue to grow during the mid-autumn festival in the future.
Qinyun Cai said that most of the products had been booked before the Leqi apples arrived, and he is also full of confidence in the future development of this product. “I think there’s a lot of room for growth in future sales.”
In addition to the activities carried out in the market, Qinyun Cai said that they made important plans for the advertising of Leqi Apple’s offline stores this year, planning to invest in brand promotion in 300-1,000 directly operated stores in the southwest region. They have arranged a series of new promotion methods such as tasting and customer interaction.
At a later stage, they will also cooperate with dealers to further publicize the upgraded “Minion ✖ Leqi” co-branded packaging. “The brand of Leqi itself has a certain influence, and now it gets the help of the popular cartoon image of minions as well. I believe that this product will get higher consumer recognition in the future.”
