It should come as no surprise that organic traffic continues to be the key to success for any website. Search Engine Optimisation (SEO) is more important than ever if you want your site to be found on SERP. Some SEO features in web builder platforms are available to help you optimize your site for better visibility and ranks on Search Engines. There are many website building platforms that allow their users to optimize their sites with ease by offering them SEO tools and tips. But although the variety of website builder platforms are available in the market is large, not all are created equal for SEO. Here in this article, we will focus on one web building platform in particular – Wix, and compare the SEO tools they provide to small to large businesses, as opposed to the supply of SEO tools that other website builders provide to their users, the most popular example being WordPress.
Here are some tips on how to utilize website builder tools in order to improve your site’s SEO.
Publish High-Quality Content
One of the most important things you can do to optimize your site’s SEO is to publish high-quality content relevant to your business. Your content should be well-written and informative, and it should be keyword-rich to help improve your site’s visibility on SERP and your click-through rate. Furthermore, the content should be presented in an organized manner, as concise as possible in order to make the reading process as comfortable as possible for your users. For this reason, many website builders have incorporated ready-made web design templates onto their platform, providing users the ability to embed their content onto a well-designed website with more ease of use.
Use Keywords Strategically
Another vital tool you can utilize to optimize your site for better visibility on SERP is to use keywords strategically. Choose ones relevant to your business and have a high search volume. However, you also need to ensure that you are not using too many keywords, as this can result in your site being penalized by Google, impacting your visibility on SERP.
There are many tools that allow you to check what keywords are best to incorporate into your site and compare search volumes, organic traffic per Geo, and so on (you can use the Google Ads tool to understand the level of difficulty it will be for you to rank with a specific keyword). Web building platforms also provide their premium users with a variety of SEO tools specifically targeting keywords. Wix as a website building platform provides its users with a variety of tools and site features that are guaranteed to improve SEO for instance: Customizing their site’s meta and canonical tags, URL structure, robots.txt file and more.
Optimize Your Title and Meta Tags
Your title and meta tags are two of the most critical elements of your site when it comes to SEO in web builder platforms. You should optimize your title to include your target keyword, and your meta tags should be descriptive and relevant to your content, as this will help improve your presence on search engine platforms, mainly Google.
Use Alt Text for Images
When you upload an image to your site, you should always include alt text relevant to your target keyword. This is because Google will have difficulty indexing images, so the alt text is used to help improve your site’s visibility on SERP and provide context for the image.
Optimize Your Site Structure
The structure of your site can have an immense impact on your SEO. You should ensure that your site is easy to navigate and that your pages are correctly linked. You should also use keyword-rich URLs to help improve your site’s visibility on SERP, and you should use breadcrumbs to help users navigate your site, as this can also help improve your SEO.
Use Google Business Profile
If you want to improve your local SEO, you should sign up for Google My Business. This is a free listing service provided by Google that allows you to list your business on Google Search and Google Maps.
You can add important information about your business, such as your hours, address, and contact information. You can also add photos and videos, which can help improve your click-through rate.
Wix vs WordPress SEO
Wix and WordPress are two of the industry leading platforms providing SEO tools to users via two different tactics and methods. Users should be aware of some key differences between the two platforms, as this can impact your decision of which platform to use for your site.
- User Friendliness: One of the main reasons Wix is so popular is it’s very user-friendly. This is because it is a drag-and-drop website builder. On the other hand, WordPress can be difficult for beginners as it requires some coding knowledge, which can be off-putting for some users.
- SEO Tools Available: Wix is considered more SEO-friendly than WordPress for first timers aiming to create a website since it offers features specifically designed to help you optimize your site for example keyword-rich URLs and a built-in SEO wizard tool. On the other hand, WordPress does not offer these features automatically, but rather you will need to install a WordPress SEO plugin to get the same level of functionality.
To conclude, choosing the accurate web building platform for your website depends on a number of factors such as tech savviness and former design experience as well as your level of trust with the web building platform in terms of cyber security maintenance against hackers. But no matter what website builder you choose to work with when creating your business website, one should always make sure to optimize it according to SEO industry standards in order to regain an online reputation and improve website presence on search engines.
