Apple plans to launch its second-generation AR/VR headset in the first half of 2025, with it likely featuring more high-end models and a new affordable option, Apple analyst Ming-Chi Kuo said today.
Writing in his Medium blog, Kuo said the following:
The second-generation Apple AR/MR may have high-end and more-affordable models, which will launch in 1H25, and component suppliers will start shipping in 2H24. Apple AR/MR shipments may reach 10 million units as soon as 2025 or 2026, thanks to the second-generation Apple AR/MR product segmentation strategy and ecosystem.
Apple has not yet released its first AR/MR headset, but plans to hold a special event to showcase the product during January of 2023, Kuo has previously reported. Apple’s first headset is set to be an expensive product, costing upwards of $3,000. A new affordable option would help Apple make its headset more mainstream and increase overall shipments to 10 million by 2025 or 2026, according to the analyst.
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