Facebook has been in a feud with Apple since the iPhone maker introduced its App Tracking Transparency feature that lets users opt out of being tracked across apps on its platforms. In the past, however, Apple reportedly discussed potential “revenue-sharing arrangements” with Facebook that could have given Apple a “slice of Facebook’s revenue.”
According to The Wall Street Journal, which claims that most of the discussions occurred between 2016 and 2018, one idea that Apple discussed was Facebook creating a subscription-based version of its app without ads. Apple would have collected its standard 15% to 30% commission on Facebook’s in-app subscriptions through the App Store, but Facebook ultimately decided against the idea, the report claims.
For Apple reaction and more, see the full story at MacRumors:
https://www.macrumors.com/2022/08/12/apple-facebook-revenue-sharing-ideas-report/
