If this really is Apple’s new iPhone 14 colour then count me out

With the date of Apple’s next event finally set for 7th September, rumours and leaks about the iPhone 14 are reaching their inevitable zenith. Alleged dummy units have just given us our first ‘real world’ glimpse of the iPhone 14 Pro, which tends to come in a new colour every year. But If this year’s new hue is the real deal, I can’t say I’m too excited. 

We’ve already heard tell that Apple is planning to go big on purple this year, with both the iPhone 14 and iPhone Pro said to be adopting the colour. But not only does it appear to be a far darker purple than the pastel shade of the iPhone 12, but it also seems to be replacing some other popular colours. (Don’t fancy waiting? Check out the best iPhone 13 deals available now.) 

Various Apple leakers have taken to Twitter to share images of the so-called dummy units. While a bunch of already familiar colours are present and correct, including white, space grey and gold, it’s the purple that’s getting the most attention. But rather than a bold shade, it appears to be a subtle, inky colour that only actually looks purple when it catches the light. In other words, it isn’t much fun.