T-Mobile is upping the video perks on its priciest Magenta Max plan, announcing on Monday that it’s adding Apple TV Plus to its stable of bundled perks and services. The new addition, which goes into effect on Wednesday, will be available to both new and existing users so long as they have Magenta Max.
The carrier previously offered a free year of Apple TV Plus to those on Magenta or Magenta Max. Those with T-Mobile’s Magenta plan will be able to sign up for a six-month free trial of Apple TV Plus, though that option is only available to people who didn’t already take advantage of the free year promotion.
As of Monday morning, the T-Mobile offer for a free year of Apple TV Plus for those with Magenta (and a number of older T-Mobile and Sprint plans) was still available. The carrier says the one-year offer will remain until Aug. 31.
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With the more formal addition of Apple TV Plus, T-Mobile now offers four streaming services for its priciest cellular plan. The carrier has long bundled Netflix with its Magenta and Magenta Max plans (the “Basic” version with the former and the HD-capable Standard on the latter), and a free year of Apple TV Plus and Paramount Plus Essentials to its mobile users.
The carrier also has recently added a free year of Vix Plus, the Spanish-language streaming service created by TelevisaUnivision, to those on a number of its plans including Magenta and Magenta Max.
Wireless carriers have increasingly bundled streaming services to attract users to upgrade to pricier cellphone plans. Verizon has long offered the Disney bundle (which consists of Disney Plus, ESPN Plus and Hulu) as well as the option of a free subscription to Apple Arcade or Google Play Pass with some of its pricier unlimited plans. Rival AT&T previously offered HBO Max with its top unlimited plan, though it pulled the option in June.
An agreement between the wireless carrier and new HBO parent Warner Bros. Discovery in August, however, lays the groundwork for that type of bundle to return to AT&T in the future.
