iPhone 14, Apple Watch expected

We’re walking down to take our seats in the theater. — Sofia Pitt

Apple CEO Tim Cook has posted his traditional pre-launch tweet, which hints at the theme for the event with the word “stellar.”

Apple’s invites had the tagline “far out” with deep space imagery, which some Apple followers thought could suggest that Apple was preparing to release a satellite-based cellular connection for iPhones or a night sky photography feature. — Kif Leswing

There are lots of snacks and beverages here. We’re about to head downstairs to take our seats before it kicks off. — Sofia Pitt

Investors looking to trade on the news of Apple’s new iPhones on Wednesday should keep Bernstein’s Toni Sacconaghi’s advice in mind.

“Historically, Apple’s stock does not react materially to iPhone announcements (given that there are typically no surprises), and performance has generally been fairly muted in the 3-months following iPhone announcements (typically mid-September to mid-November), as investors wait to gauge the strength of the iPhone cycle,” Sacconaghi wrote in a note this week.

In fact, analysts say that Apple shares typically perform in-line with the market one month after the reveal, CNBC reported this week. — Kif Leswing

The Apple Store is down, per tradition, until the end of the launch event when it will come back online with all of Apple’s new products.

— Ashley Capoot

We’re here live in Cupertino, California at the Steve Jobs Theater, where Apple is set to unveil its new products. You can see in the image below that it’s already getting pretty packed with press and analysts. And we’re all badged up. — Sofia Pitt