This was a busy week for new Apple trademark filings around the globe. Apple filed for the non-figurative version of ‘Apple M2’ along with the creative lock design found in their marketing of ‘Apple Privacy.’ Apple also filed for iOS related ‘Live Activities’ and iPhone 14 camera related ‘Photonic Engine.’
Apple M2
The U.S. Patent Office has published Apple’s non-figurative trademark filing for ‘Apple M2’ filed earlier this week which only represents an alpha-numeric version of the trademark which is different from the figurative version presented in our cover graphic above.
Apple’s trademark was filed under International Class 009 covering “computers; computer hardware, namely, integrated circuits; and computer chips.” Apple’s original filing for this trademark was secretly made in Jamaica in May 2022 under application number 86521. This was one month prior to Apple introducing their new MacBooks powered by their next-gen ‘M2″ processor.
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Apple Specimen
The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It’s what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark. Below is Apple’s ‘Specimen’ for the trademark ‘Apple M2.’
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Live Activities
The U.S. Patent and Trademark Office has published two of Apple’s U.S. trademark filings for Lock Screen feature ‘Live Activities’ that was introduced with iOS 16.
In their first trademark filing under number 97671881, Apple filed for their trademark under International Class 009 covering: “Computer software; application development software; computer software for use as an application programming interface (API) for building software applications; software for processing, transmitting and displaying text, data, images, audio, audio visual content, and other multimedia content; software for sending and receiving electronic messages, alerts, notifications and reminders; computer software for providing geographic information, interactive maps and satellite and aerial images; computer software for facilitating commercial transactions through mobile telecommunication devices.”
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In their second trademark filing under number 97671905 Apple filed for their trademark under International Class 042 covering: “Design and development of computer software for others; computer programming; computer software design; computer programming services for data processing; writing of computer code; computer software consultancy; `development software; providing non-downloadable software used in developing other software applications; providing non-downloadable software for processing, transmitting and displaying text, data, images, audio, audio visual content, and other multimedia content; providing non-downloadable software for sending and receiving electronic messages, alerts, notifications and reminders; providing non-downloadable computer software for providing geographic information, interactive maps and satellite and aerial images; providing information relating to computer programs.”
Apple’s original filing for this trademark was secretly made in Jamaica in May 2022 under the single application number 86451. Apple’s ‘Live Activities’ trademark filed in Hong Kong surfaced this week under application number 306100299 under the same International Classes 009 and 042.
For those not familiar with the iOS 16 ‘Live Activities’ feature, you could review a quick tutorial video from iDeviceHelp.
Photonic Engine
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The European Union’s IP Office published Apple’s trademark filing 018795358 for ‘Photonic Engine” which was introduced with the iPhone 14. The application in-part is presented below. Apple also filed for this trademark in Hong Kong (not shown) under application 306108273. Both applications were filed under International Classes 009 and 042 as follows:
Class 009: “Voice recognition apparatus; microphones; battery chargers for computers; alarms, alarm sensors, and alarm monitoring systems; smoke and carbon monoxide detectors; electric and electronic locks and latches for doors and windows; computer software; electric and electronic keypads and controls for garage doors; residential security and surveillance apparatus and systems.”
Class 42: “Cloud computing services; data encryption services; computer software consultancy; providing non-downloadable software; design and development of computer hardware and computer software.”
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For those not familiar with the iPhone 14’s ‘Photonic Engine’ you could read a written report here or a video here.
Figurative Apple Lock
The European Union just posted Apple’s figurative trademark filing for its creative lock image in connection with their marketing imagery related to Privacy as noted above. Only the creative lock design is being filed for.
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Apple filed their figurative trademark under International Classes 009 and 042. Apple’s 009 is shown to cover every conceivable hardware product current, future, and in the next century – which is too long to list.
Examples of hardware under 009 include: Computers; computer hardware; wearable computer hardware; handheld computers; tablet computers; telecommunications apparatus and instruments; telephones; mobile telephones; smart phones; wireless communication devices, 3D spectacles, smart glasses, sunglasses monitors, motor vehicle audio apparatus; bags, cases, residential surveillance systems and more.
International Class 042 covers: “Design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; design of computer databases; electronic data storage; cloud computing services; rental of computer hardware, software, and peripherals; providing online non-downloadable software; consultation services for developing computer systems, databases and applications; computer security and data security consultancy; data encryption services; providing computer hardware or software information online; maintenance, repair and updating of computer hardware, software, peripherals, and applications; technical support services, diagnosing and troubleshooting of computer hardware and software problems, and computer help desk services; website creation, design, and maintenance services; website hosting services; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on the Internet and other electronic communications networks; cartography and mapping services; providing an Internet portal allowing users to preview and download electronic books, publications, and other documents; scientific and technological services; industrial design services; industrial analysis and research services; medical research; medical laboratories; information, advisory and consultancy services relating to all the aforesaid.”
It should be noted that international trademark classes that Apple files their trademarks under are important as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.
