What was the final nail in the coffin that forced Phil Schiller to deactivate his account, however?
We might never know, but Bloomberg’s Mark Gurman speculates that the rather public display of stance towards the changes over at Twitter could be an indication about an upcoming conflict between Twitter, on one hand, and Apple/Google on the other. Gurman expects that Apple and Google could remove Twitter from the App Store and Google Play Store due to “content moderation issues”, or a much more trivial reason—Elon Musk’s latest multi-billion purchase could contest the two platforms’ 15%-30% revenue cuts.
Literally 10 times higher than it should be
— Elon Musk (@elonmusk) May 3, 2022
Apple’s revenue cuts were the subject of the Apple vs Epic Games lawsuit, which had the latter sue Cupertino over “restrictions on apps from having other in-app purchasing methods outside of the one offered by the App Store”. While the court ruled in Apple’s favor in nine out of ten counts, it was also ruled out that Apple had violated the California Unfair Competition Law due to its uncompetitive behavior.