In March, Apple dropped the third generation of its entry-level smartphone–the iPhone SE, and while the fourth generation of the iPhone SE has been rumored to be release in 2024; however, Apple might postpone or even entirely cancel the mass production of the iPhone SE 4, according to an influential Apple analyst.
The iPhone SE’s appeal relies on its simplicity and low cost, perfect for people who don’t need all the extra bells and whistles. Its current design resembles that of the iPhone 8 sporting a 4.7-inch Retina display and a home button.
SEE: Apple iPhone SE (2022) review: You simply can’t find a better phone at this price
The new iPhone SE 4, initially projected to drop in 2024, is supposed to have a modern, full-screen display that does away with the home button and resembles the iPhone XR. According to Apple analyst Ming-Chi Kuo, this is one of the reasons production might have to be postponed.
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as well as concerns that the full-screen design of the SE 4 will lead to an increase in higher costs/selling prices. As a result, Apple may need to reconsider the product positioning and return on investment for the SE 4.— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) December 21, 2022
The production costs on a phone that has a full-screen display are higher than those of the current iPhone SE model. This would translate into a higher selling price for customers and since the phone model’s appeal relies on the low-cost of the phone, the return on investment of this phone’ production might be underwhelming for Apple.
According to Kuo, lower-than-expected shipments of Apple’s lower to mid tier phone models such as the iPhone SE 3, iPhone 13 mini, and iPhone 14 Plus will contribute towards the postponing or canceling of the iPhone SE 4.
Apple has entirely retired the iPhone Mini line because the 5.4-inch device continuously made up for the smallest sliver of Apple’s sales compared to Apple’s flagship phones. The iPhone Mini 12 made up for only 5% of overall sales of its new phones, according to Reuters. It is possible that the iPhone SE will have the same fate.
SEE: The iPhone 14 mini is dead. Long live the iPhone 14 Plus
Reducing unnecessary product development would also help Apple navigate the economic hardships affecting companies worldwide, according to Kuo.
Apple has yet to publicly speak about the iPhone SE 4 and has not immediately responded to ZDNET’s request for comment.
