Twellman: MLS Season Pass can be like when Apple created the iPhone


While some games will still be available on linear TV, the 10-year partnership between MLS and Apple will provide a new broadcast experience for fans. And these voices and faces will take center stage when MLS Season Pass is available in more than 100 countries and regions.

MLS Season Pass will feature every match of the regular season, Audi MLS Cup Playoffs and Leagues Cup all in one place, with consistent match times and no blackouts – a first in live sports broadcasting. It will also feature pregame shows, a whip-around show that will provide analysis and discussion from all the key moments, and a postgame wrap-up to close each night. 

The global reach is what most appeals to analyst Maurice Edu, who spent the past five years as an analyst with FOX Sports and called Atlanta United games. The former Toronto FC and Philadelphia Union player has also provided soccer commentary for CBS Sports.

“The reach that this is going to expand [MLS], now reaching fans from across the world, to watch these games,” Edu said of what appeals to him. “When I was in Europe, I had so many question marks from my teammates about, ‘What’s going on in MLS, what’s happening with MLS?’ Then I come back here, they’re still reaching out to me like, ‘How I can see these games?’ Well, now I actually have an answer to how they can see these games on a consistent basis. 

“There’s no blackouts, there’s none of that,” Edu continued. “To be a part of that project, to be a part of this project, to be with all these people on here in front of the camera, the team that’s being compiled behind the camera as well, it’s just an exciting time.”





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