Most iPhone users trade in their device
A new report focuses on user behavior when a smartphone is retired, and illustrates the differences between iPhone owners, and Android users.
The latest report from Consumer Intelligence Research Partners (CIRP) found that, among consumers who purchased a new iPhone in 2022, 43% chose to trade it in. Another 7% of people sold their devices to a third party.
Most of them — 65% — kept their old phone as a backup or to give to a friend or family member. Even though most iPhone retailers also accept trade-ins for Android models, only 14% of Android users do so.
“Perhaps the typically lower trade-in values for Android phones makes that a less desirable transaction,” CIRP writes. “Or perhaps customers switching from Android to iPhone want the security of knowing they still have a familiar Android device to fall back on or refer to, if their migration fails to bring every last contact, photo, or note to their new iOS device.”
A report from March 15 gave some insight into the world of smartphone trade-ins. For example, one company, US Mobile Phones (USMP), reportedly handled over 2.5 million traded-in phones in 2022, and most were iPhones.
