Warner Bros. Discovery is looking for ways to improve Max (formerly HBO Max) and could be ready to add live news content from CNN to the service. After launching CNN+ in 2022, then quickly canceling the failed streaming service, Warner Bros. could give it new life.
According to Bloomberg, who spoke with “people familiar with the matter,” live news from CNN could arrive on Max later this year to help attract more subscribers.
It’s an interesting move for the entertainment streaming platform, and likely won’t come easy. CNN typically gives cable and satellite companies the first access to its live broadcasts, so the entire system will need a bit of retooling.
That said, it’s worth noting that some of CNN’s popular content already appears on select services. Popular programming like Chris Wallace’s “Who’s Talking to Chris Wallace” streams on both Max and Discovery+, along with a few documentaries. Still, CNN has plenty of additional content that could use more eyeballs and ad dollars.
Eventually, we could see top names, including John Berman, Kate Bolduan, Wolf Blitzer, and others, expand into Max. We’ve seen a similar move from its competition, with select Fox News opinion programs hitting streaming services a day later, and some episodes air on Peacock.
The report says that Max could only air CNN content outside of the US, but CNN declined to comment on the story. Either way, take advantage of everything Max offers and sign up today from our link below.
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via Variety
