This weekend, Elon Musk has officially announced that Twitter will be rebranded as ‘X’. Musk announced that X.com now redirects to Twitter homepage. The new interim logo can be seen above, and will roll out across the Twitter platform today.
Somewhat awkwardly, X.com does not actually redirect to Twitter right now — instead users see a GoDaddy landing page due to a configuration error.
But why is Elon Musk rebranding as X? That isn’t so clear.
Twitter CEO Linda Yaccarino said that X represents the future state of unlimited interactivity, entered in audio, video, message and payments — creating a global marketplace for ideas.
Clear as mud.
Critics online joked that the X.com rebrand is the culmination of Musk’s plan to undermine every advantage Twitter had over its competitors. The discontinuation of the Twitter logo successfully removes all brand recognition that the service has built up over ten years!
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