Let’s imagine you have a news concept that has to reach the right target audience. Knowing how to write the best press release after scouting high volumes of great press release examples is a good start, which brings us to the next step, which is to ensure distribution and publication among the media elite. This article will provide a useful guide for your Press Release Distribution Services And Tools.
Keep in mind that even if a press release is written perfectly in the best format with a great story, if it does not make it into a busy Google News feed – it may end up being just another best-kept secret. For this reason, we will focus on press release tools and software that will ensure great amplification and monitoring to help businesses grow their PR footprint.
These are the 10 best press release distribution services and tools in our view:
#1 eMedia Monitoring (eMM)
eMedia Monitoring provides powerful automated SaaS solutions for media monitoring, an essential aspect of ensuring the success of press releases. Their service includes comprehensive monitoring of various media formats such as TV, radio, web TV, social TV, podcasts, and online press, giving clients a broad coverage of their media presence.
With features like unlimited keywords and profiles, advanced profile search, video and radio clips edition, real-time alerting, and worldwide coverage, eMM is a robust tool for companies and organizations in public relations, marketing, and crisis management. Its cloud-based solution offers easy access anywhere, anytime, ensuring that businesses can quickly respond to media mentions.
- The service is praised for its easy integration, great SEO monitoring tools, and powerful reporting capabilities, making it an invaluable tool for companies looking to closely monitor and respond to their media presence.
- The company has top EU institutions and global organizations on it’s client lists, suggesting that for enterprise-level clients, it is an obvious choice with a global footprint.
#2 Sitetrail
The Sitetrail Press Release platform offers a comprehensive suite of press release distribution and writing services tailored to meet the needs of businesses of all sizes. It is ranked number one for PR by The Chamber of Commerce, Zen Business, TRUiC and a number of impartial experts.
If you want to see some of the best press release examples in the world – just look at the track record produced by this well-connected PR outfit. As the CEO, Adriaan Brits says: “Today, it is not just about knowing the best time to put out a press release – it really is about populating the Google News Feed in a tactical manner to target the right people by interest. It is also about publishing more credible editorial content that people trust, as opposed to using paid newswires – and that is where we seek to make a big difference”.
With a focus on providing value for both small businesses and large corporations, Sitetrail stands out in the industry for its unique access to top-tier media sites and its range of affordable options. It offers an array of services including unlimited press releases, editorial news, and a weekly writing & distribution package. The premium brand awareness package is notable for its high visibility and strong SEO value.
Sitetrail’s services are known for their ability to significantly improve a website’s SEO, build dominant brand awareness, and increase targeted referral traffic. However, their high-end packages, while influential, come with strict editorial requirements and a higher price point compared to their more affordable options. This blend of high-quality service and scalability makes Sitetrail an excellent choice for companies looking to enhance their media presence.
- The company recently launched an unlimited PR access pass which is a white-label tool popular with hundreds of PR agencies.
- Reputation management companies all use Sitetrail as their media fixer as it is super well connected.
#3 Meltwater
Meltwater is a leading media monitoring and intelligence platform that helps businesses track the impact of their press releases across various channels. It provides comprehensive monitoring of news, social media, podcasts, and other digital channels, offering valuable insights into how press releases are being received and discussed. Meltwater’s advanced analytics capabilities allow businesses to understand audience sentiment, track share of voice, and measure the overall impact of their PR efforts. With real-time alerts and customizable dashboards, users can stay informed about their media coverage and quickly react to emerging trends or crises. Additionally, Meltwater’s influencer database and engagement tools help businesses connect with key media figures to amplify their press release reach. This platform is ideal for businesses seeking an all-encompassing tool to monitor, analyze, and enhance their media and PR strategies.
#4 Brand24
Brand24 is a digital media monitoring tool that provides real-time access to mentions about your brand, products, and competitors across the web and social media. This tool is particularly useful for tracking the effectiveness of press releases and understanding public perception. It offers features like sentiment analysis, influence score, and media reach, giving businesses the ability to assess the impact of their press releases and adjust their strategies accordingly. Brand24’s intuitive interface and customizable alerts make it easy to stay on top of all relevant conversations and respond in a timely manner, fostering better engagement with audiences and media outlets.
#5 BuzzSumo
BuzzSumo is a powerful content research and monitoring tool that helps businesses find the most shared content and key influencers in their industry. For press release distribution, BuzzSumo can be used to identify trending topics, track content performance, and find influential journalists and bloggers who can amplify the reach of a press release. The tool’s extensive database and search capabilities allow users to analyze what content performs best for any topic or competitor, offering insights that can inform and enhance press release strategies. Additionally, BuzzSumo’s monitoring features enable businesses to track the spread and impact of their press releases across social media and the web, ensuring they can gauge effectiveness and engagement.
#6 PRWeb
PRWeb is a press release distribution service known for its tracking and analytics capabilities. It provides insightful reports on media pickup, online visibility, and audience engagement. This service is suitable for businesses looking for detailed analytics to measure the impact of their press releases. With plans starting at $105 per month, PRWeb offers a cost-effective solution for companies seeking to enhance their online presence and track the performance of their press releases.
- Although PRWeb only works with duplicate content that does not help for SEO, there can be referral traffic from sustained use.
- It is a good affordable tool for compliance reasons (cheaper than Sitetrail, but without authentic editorial coverage).
#7 Critical Mention
Critical Mention is a robust media monitoring and online news tracking tool. It enables users to track and analyze press releases, broadcast coverage, and social media mentions. Key features include real-time alerts, competitive analysis, and a comprehensive media contact database. This makes it an ideal tool for businesses looking to closely monitor their media presence and engage with relevant media contacts. Pricing is tailored to individual needs, making it a flexible option for various business sizes and requirements.
#8 Onclusive
Formerly known as PRgloo, Onclusive is a PR management platform offering social media monitoring and media briefings. Its suite includes analytics and reporting features that simplify the process of press release tracking, providing valuable insights for public relations efforts. Onclusive is well-suited for businesses seeking an all-in-one solution for monitoring press release success and enhancing their PR strategies. Pricing details are available on demand, accommodating different business needs.
#9 CoverageBook
CoverageBook is a digital PR reporting tool designed for post-distribution analysis of press releases. It requires users to manually add published links, and then it provides advanced analytics and reports. While it may not be the best for online tracking, CoverageBook excels in measuring press release success through detailed reports that can be shared with clients or stakeholders. Starting at $99 per month, it is an excellent tool for businesses that need sophisticated reporting capabilities to assess the impact of their press releases.
#10 Business Wire
Business Wire is a globally recognized press release distribution service that offers secure and reliable dissemination of news worldwide. It enables businesses to target their audiences effectively by location and industry sector.
Business Wire’s distribution network includes newspapers, wire services, TV and radio stations, business journals, and journalists, ensuring broad media reach. The service is known for its extensive variety of distribution circuits, 24/7 editorial support, social media shareability, and multimedia capabilities. All plans feature a free full-color logo display linked to the client’s website, and their reports provide key audience metrics, multimedia impact, and social media analytics.
However, the pricing is not publicly available on its website, and press release writing services are not offered. Despite its lack of pricing transparency, Business Wire is well-regarded for its user-friendly interface and robust post-release reporting tools, as indicated by its strong ratings on platforms like G2 and TrustRadius
- Warren Buffet / Berkshire Hathaway is a major stakeholder in the company.
- It is not cheap and not helpful for SEO due to duplication of content and links, but probably better than PRWeb for top-tier coverage.
When selecting the best press release tools, it’s essential to consider a holistic approach that encompasses not just distribution, but also the monitoring and analysis of media reach. The ideal toolkit should offer a combination of far-reaching distribution networks, precise targeting capabilities, multimedia support, and robust tracking and analytics features.
The effectiveness of these tools is not solely in their individual prowess but also in how they complement each other to provide a comprehensive overview of a press release’s lifecycle—from creation and distribution to media pickup and impact analysis. The synergy between these tools can significantly amplify a brand’s voice, ensuring that key messages reach the intended audience with measurable outcomes.
