The quick pace of life, sports addiction, and poor nutrition have led to the need to consume extra supplements with a high concentration of certain components. Thus, the supplement industry is a popular domain in the modern world, since humans consume different supplements to maintain health and improve body performance. Tons of supplements are produced yearly. They come in different forms, namely, liquids, pills, powder, gel, etc. Each type of supplement requires a particular type of packaging, such as bottles, plastic wrappers, containers, and other covers. Since the amount of needed packages rises exponentially due to an increasing amount of produced vitamins, the concern for Sustainable Supplement Packaging Ideas arises.
Wrappers form a huge amount of garbage on Earth, polluting hectares of soil. Thus, eco-trends are the main concern for the modern industry, which is why more and more producers implement eco-friendly solutions and shift to sustainable packages.
Why is Supplement Packaging Important?
Each type of product has its physical properties, which determine the terms for its storage and packing. Thus, various types of covers are needed for different vitamins. The importance of the proper choice of dietary supplement wrapping is explained by the following trends.
Consumer Attraction and Retention
Nowadays, wrappers come as a weapon in the skillful arms of marketers. Companies use covers to attract and retain consumers. Vivid and well-thought-out covers help urge consumers to buy particular products. Thus, marketers pay due attention to the development of attractive logos and wrapper designs.
Besides, proper packaging helps improve brand loyalty and get more clients. For instance, by packing vitamins in eco-friendly wrappers, manufacturers show their concern for the environment and attract consumers who take care of nature. Equipping covers with extra tools (zippers, handles, etc.) to improve convenience increases consumer loyalty since wrappers become more functional and can preserve product freshness longer even after opening.
Protection and Preservation
The primary task of any wrapper is to protect the content from all sorts of environmental impacts, namely, external contamination and aggressors. The proper wrapper should provide effective protection against:
- sunlight,
- moisture,
- humidity,
- debris,
- other pollutants.
The required protective barrier of the packaging is determined, based on the product to be packed and its physical properties.
Another important purpose of covers is product freshness preservation. It is important to retain product freshness throughout its shelf life. Thus, when designing the wrapper and packing vitamins, proper storage conditions must be created inside.
Sustainability Concerns
The third important aspect is the use of eco-friendly wrappers, since environmental concerns are topical nowadays. Wrappers pollute the Earth significantly. Thus, eco-activists urge brands to use sustainable materials for packing their products. Sustainable vitamin packaging implies the use of biodegradable, recyclable, or green materials. Flexible packages come as one of the safest yet effective solution.
Uniflex comes as a trusted and high-quality producer of dietary supplements packaging. The brand is well-versed in all packaging trends and knows how to pack different types of products, depending on their physical and nutritional properties. The company offers a wide range of solutions and deals with flexible wrappers, producing recyclable covers that do minimum harm to the planet.
Trends and Ideas in Supplement Packaging
Today, the following supplement packaging ideas are most welcome among consumers. In order to create environmentally friendly and consumer-loyal wrappers, keep in mind the following trends:
- Minimalistic design. Minimalism is the main trend in the modern supplement packaging industry. Consumers give preference to simple, clean, and elegant designs. No vivid or catchy illustrations are used.
- Use of sustainable materials. Cardboard or glass are popular options. Yet, mono-plastic structures come as the top solutions for sustainable packages since their transportability and recyclability options.
- Innovative functionalities. Producers add additional tools to improve functionalities. For instance, built-in spoons or cups for measuring portions of protein or other dry or liquid dietary supplements. The implementation of this trend increases consumer loyalty due to enhanced convenience.
- Transparency and information accessibility. Consumers become more responsible and tend to study product content. Thus, by providing clear and easily accessible labels with content, brands build reliable communication with customers and build consumer trust.
- Technological integration. Innovative technologies allow for improved communication between manufacturers and consumers. The implementation of QR codes or AR experiences leads to enhanced user interaction.
Modern technologies are designed to improve the quality and sustainability of modern covers. Thus, companies can regularly renovate their packages to improve all aspects of cover design (consumer interaction, product protection, and eco-friendliness).
Finally, note that the use of sustainable covers and the implementation of innovative technologies into the manufacturing process help reduce the amount of garbage. This is the most effective solution in the modern world to prevent over-contamination and take care of the future of our planet and future generations.