A less-expensive and lighter “Apple Vision” product could arrive as early as sometime in 2025.
Despite reportedly weak Apple Vision Pro sales to consumers, Apple is working on both a less-expensive version as well as a second-generation model, alongside research on a “smart glasses” type device.
The company is continuing to look at another category entirely, the “smart glasses” area that is presently defined by Meta’s $329-and-up smart Ray Ban glasses. The Apple version, which might be dubbed “Apple Glass,” has no timetable at present, much like the second-generation Apple Vision Pro.
According to the report, the idea of making the glasses-style device into a true augmented-reality product has “been tabled due to technical challenges.” This could set the potential launch of the “Apple Glass” product back further than either the next Apple Vision Pro or the projected “Apple Vision” headsets.
It remains unclear what changes might be made in the cheaper “Apple Vision” product in order to bring the cost down, which reporter Mark Gurman feels should be in the $1,500 range to attract more buyers. One option would be to make any future headset out of lighter materials, since the weight factor of the current Apple Vision Pro is another of its main criticisms, alongside the price.
