The Apple Store is down, ahead of iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max and Apple Watch Series 10 preorders going live. (AirPods 4 are already available to order.)
If you are looking to buy Apple’s shiny new gadgets, start refreshing the Apple Store at 5 AM Pacific Time, or in about six hours time. All the new iPhones, Watches and AirPods ship to customers beginning September 20.
Apple is relying on aggressive marketing of Apple Intelligence features to help convince people to order the new iPhone 16 lineup, even though no Apple Intelligence features will be available at launch. The first features will be available starting with iOS 18.1 next month. All iPhone 16 models support Apple Intelligence.
Outside of AI, the iPhone 16 Pro and Pro Max features larger screens, with thinner borders. There’s a new 48-megapixel ultra-wide lens, and a new Camera Control button on the side of the phone. This allows for direct photo and video capture. The button is also capacitive and can be swiped to adjust camera settings, like zoom.
The base iPhone 16 and iPhone 16 Plus also have the Camera Control, as well as the Action button which is no longer exclusive to the Pro phones. Across all models, Apple is promising a big boost to iPhone 16 battery life, compared to the previous generation, and durability thanks to a second-generation Ceramic Shield cover glass for the display.
The iPhone 16 comes in a new lineup of eye-catching colors; ultra-marine, teal, pink, white and black. The Pro phones also have updated colors (including a new bead-blasted titanium finish), with Desert Titanium being the brand new color option this year. iPhone 16 and iPhone 16 start at the same prices as last year’s phones, for the same storage configurations.
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