It Pains Me to Spend $30 on Mascara. Here’s Why I Do It Anyway.


I didn’t have a big sister or catalog of video tutorials to show me the ropes of makeup. I had Aunt Becky from Full House reruns, the pinnacle of ’90s style. Her sage advice always stuck with me: “The secret to wearing makeup is to make it look like you’re not wearing any.”

I wasn’t blessed with thick, lustrous lashes, so years ago, I began my quest to find an effective yet natural-looking mascara to boost my sparse, stick-straight lashes and make Aunt Becky proud. I’m not shy about asking people what products they use (clearly, look where I work), so I unabashedly asked friends and strangers alike what they were wearing. The overwhelming answer: Too Faced Better Than Sex Volumizing Mascara. After some trial and error with dozens of mascaras on the market, I eventually caved and tried it—and fell in love.





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