The Diablo 4 Lilith Cable Guy may not be a Prime Day deal — but as the spawn of a Prime Evil, she’ll still take your soul

This isn’t technically an Amazon Prime Day deal, but if you’ve somehow survived the two-day shopping frenzy with your wallet intact, EXG Gaming has just dropped a brand-new Cable Guy to celebrate the launch of Diablo 4: Vessel of Hatred on October 8. This Lilith collectible device holder marks their first Diablo-themed Cable Guy, and it’s easily their most detailed yet. Lilith, the daughter of Mephisto—one of the Prime Evils—is the main antagonist of Diablo 4, though we all know the real Prime Evil is Amazon Prime Day’s relentless ads. Have I said “Prime” enough for the Google Gods yet?

I got my hands on this awesome controller holder early at Gamescom 2024, but now it’s officially available for the devilishly tempting price of $30.

🎃The best early Black Friday deals🦃

Lilith brings the heat of the Burning Hells to any gaming setup

This officially licensed Blizzard collectible brings more unadulterated Hatred to your gaming setup than a 12-year-old playing Call of Duty. . Standing 8.5 inches tall, the Lilith Cable Guy from EXG Gaming can hold Xbox controllers, PS5 DualSense, smartphones, and even remote controls. For those who own the Diablo 4 Collector’s Box (like me, after selling my soul for it), Lilith is the same height as the Candle of Creation, adding a perfect thematic touch for Diablo fans.

This is my first Cable Guy after only ever purchasing for friends and family. While they’ve always been popular gifts, their cute and cartoonish designs never matched my style—until Lilith. Designed in darker, more menacing tones, she’s an ideal companion as I dive into the Vessel of Hatred expansion. When I spotted her at Gamescom 2024, I knew I had to have her, even if it meant tearing her out of the box to squeeze her into my suitcase for the return flight! Before that, Lilith even got to attend the Vessel of Hatred launch party with me.

Image 1 of 4