11h05 ▪
3
min read ▪ by
Rumble, the video sharing platform, recently made waves in the crypto universe by adopting a bold strategy that aligns with MicroStrategy’s. The result? An 80% explosion in its shares. What lies behind this bet on Bitcoin? And why are companies rushing towards this cryptocurrency?
A strategy inspired by MicroStrategy: a bold bet on Bitcoin
Rumble Inc. recently caught attention by purchasing its first bitcoin just before the inauguration of Donald Trump. This gesture, seen as strategic, is part of a larger plan to allocate $20 million of its surplus reserves to Bitcoin. But why this choice? The answer lies in the example set by MicroStrategy.
Since 2020, MicroStrategy has accumulated over 450,000 Bitcoins, representing 2% of the total circulating supply.
Their bet is based on a simple yet powerful idea: Bitcoin is a hedge against inflation and the devaluation of the dollar. By tying its company identity to bitcoin, MicroStrategy saw its shares soar by 2,650% in just three years. Inspired by this success, Rumble is adopting a similar approach.
However, where MicroStrategy focuses on the long term, Rumble seeks to integrate bitcoin in a more operational manner. Its CEO, Chris Pavlovski, plans to pay content creators in bitcoin, thereby creating a natural and constant demand for the cryptocurrency. An initiative that strengthens the company’s strategic positioning while consolidating its link with the crypto ecosystem.
The engine of a corporate revolution
The success of Rumble is not an isolated case. Since Donald Trump’s reelection, several publicly traded companies have followed this trend, transforming bitcoin into a “strategic reserve.” For example, Critical Metals Corp announced a bitcoin treasury plan of $500 million, while companies like KULR Technology and Quantum BioPharma have also heavily invested in the cryptocurrency.
Why this enthusiasm? Bitcoin is more than a speculative asset: it represents a solid alternative to the instability of traditional currencies. With a price exceeding $109,000 in January and forecasts estimating it at $180,000 by 2025, companies see it as a leverage to maximize their cash flow while participating in a technological revolution.
For Rumble, the strategy goes beyond mere cash allocation. By paying its content creators in bitcoin, the company not only energizes its own ecosystem but also plays an active role in the massive adoption of crypto. A bold initiative that has, so far, translated into an impressive rise in its shares.
Rumble and other companies demonstrate that bitcoin is much more than an investment: it is a strategic tool capable of transforming how companies manage their finances and operations.
Maximize your Cointribune experience with our “Read to Earn” program! For every article you read, earn points and access exclusive rewards. Sign up now and start earning benefits.
Fasciné par le bitcoin depuis 2017, Evariste n’a cessé de se documenter sur le sujet. Si son premier intérêt s’est porté sur le trading, il essaie désormais activement d’appréhender toutes les avancées centrées sur les cryptomonnaies. En tant que rédacteur, il aspire à fournir en permanence un travail de haute qualité qui reflète l’état du secteur dans son ensemble.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
