Apple TV+ has been on a roll with its TV shows lately, but movies remain a struggle for the streamer. Today’s newly unveiled Oscar nominations confirm that, as a grand total of zero nominations were received by Apple.
No 2024 Apple TV+ films were recognized by the Academy
Today the Academy of Motion Picture Arts and Sciences announced its nominations for the 97th Oscars.
And Apple didn’t earn a single nod for best director, actor or actress, documentary, cinematography—nothing.
Apple TV+ films were not anywhere to be found.
Some of the films that could have been contenders include:
This Oscar miss highlights the streamer’s ongoing struggles with movies, even while it’s hitting its stride with TV shows.
Early Oscar success has been lost amid shifting film strategies
Back in 2022, Apple TV+ was the first streaming service to ever win Best Picture at the Oscars. CODA beat out competition and earned Apple the most distinguished film prize.
Not even Netflix had ever won Best Picture before, so CODA’s win was an especially big deal.
But since then, Apple’s film success and strategy has waned.
After a string of theatrical under-performers, and a last-minute streaming pivot for Wolfs, Apple has reportedly shifted its movie strategy and will release few theatrical films, instead focusing on streaming-only fare.
Apple also seems to have prioritized more mass market-friendly movies rather than the Oscar-geared projects of the past. That includes the big-budget upcoming F1 film, which aspires to be Apple’s first summer blockbuster.
Perhaps considering this shift, the lack of Oscar nominations isn’t a huge loss for the company. But it nonetheless has to be disappointing considering Apple’s early Oscar success.
What do you make of this year’s Apple TV+ Oscar miss? Let us know in the comments.
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