EA is learning the wrong lessons from Dragon Age’s failure


It’s no secret that Dragon Age: The Veilguard has failed to capture the hearts and minds of fans in a truly meaningful way since its release. Marked by disappointing sales and the franchise director taking leave for greener pastures, Dragon Age: The Veilguard should serve as a learning opportunity for EA and BioWare to grow. But it doesn’t look like they will.

In the recent Electronic Arts Q3 2025 Earnings Conference Call, EA discussed its core strategy, “Our Blockbuster storytelling strategy is built on three strategic objectives: first, create an authentic story and experience for the core audience. Second, build innovative, groundbreaking features. Third, emphasize high-quality launches across both PC and console.”



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