A recent survey found Apple’s new iPhone 16e isn’t impressing existing iPhone users, but it misses the point on the smartphone’s intended consumer base.
Apple’s recently released iPhone 16e has drawn mixed reactions, notably from existing Apple enthusiasts. A recent survey by SellCell found that 72.9% of current iPhone users weren’t impressed with the device, primarily criticizing its $599 price tag as being overly ambitious for what it offers.
SellCell surveyed over 3,500 current iPhone users in the U.S., including users with iPhone 15 or older models and existing iPhone 16 users. Participants provided their opinions on the new iPhone 16e’s price, features, and its impact on Apple’s brand.
The methodology involved gathering detailed responses regarding reasons for upgrading, factors influencing their decisions, and general attitudes toward budget models.
iPhone 16e target audience
But these critiques miss the mark by overlooking who the iPhone 16e is truly for — new users switching from Android or those who prioritize practicality over premium features.
As we’ve pointed out , the device isn’t for the devout or even casual Apple fan. The company has clearly positioned the iPhone 16e as a bridge into its ecosystem.
Customer responses to the iPhone 16e. Image credit: SellCell
The iPhone 16e offers essentials such as an A18 processor, a reliable 48MP rear camera, and solid battery life. It lacks high-end features such as MagSafe compatibility, multiple camera sensors, and the Dynamic Island display found in Apple’s premium models.
However, these aren’t the features most important to the target audience. Apple’s focus for the iPhone 16e is squarely on fulfilling fundamental needs — performance, enough camera quality, and extended battery life — rather than chasing the latest technological innovations.
Customer opinions on budget iPhones. Image credit: SellCell
Apple is consciously catering to a broader audience of budget-conscious consumers who value a seamless, reliable smartphone experience without the premium price. While SellCell’s survey suggests that current premium users see the iPhone 16e as underwhelming, this reaction isn’t entirely unexpected or problematic.
The real measure of success for the iPhone 16e will be its ability to attract and retain users new to the Apple ecosystem, rather than appealing to those already invested in higher-tier models. Ultimately, the iPhone 16e fulfills its intended role effectively.
