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Jumping forward to Firefly
We’re now talking Adobe Firefly, which is evolving fast – Adobe is calling it the “all-in-one app for ideation” with generative AI.
Adobe has just announced a new Firefly Image Model 4, which seems to be particularly focused on “greater photo realism”.
A demo is showing some impressive, hyper-realistic portrait results, with options to tweak the lighting and more. Some photographers may not be happy with how easy this is becoming, but it looks handy for planning shoots.
And we’re off
Adobe’s David Wadhwani (Senior VP and general manager of Adobe’s Digital Media business) is now on stage talking about the first Max event in London last year – and the early days of Photoshop.
Interestingly, he’s talking about the early worries that “digital editing would kill creativity”, before Photoshop became mainstream. Definite parallels with AI here…
We’re almost ready for kick off
We’ve taken our spot in the Adobe Max London 2025 venue. As predicted, it’s looking a bit more colorful in here than the grey London skies outside.
You can watch the keynote live on the Adobe Max London website,but we’ll be bringing you all of the news and our early reactions here – starting in just a few minutes…
Welcome to Adobe Max London 2025
Good morning from London, where it’s a classic grey April start. We’re outside the Adobe Max London 2025 venue in Greenwich where there’ll be a bit more color in the keynote that kicks off in about 15 minutes.
It’s going to be fascinating to see how Adobe bakes more AI-powered tools into apps like Photoshop, Lightroom, Premiere Pro and Firefly, without incurring the wrath of traditional fans who feel their skills are being sidelined by some of these new tricks.
So if, like me, you’re a longtime Creative Cloud user, it’s going to be essential viewing…
