Again, for the second year in a row, Apple TV+ remains with the title of having the highest-rated content of any streaming service available. The study compares Apple’s video service with Netflix, HBO Max, Prime Video, Disney+, and Hulu. The analysis from Self Financial uses IMDb scores with US customer data.
According to the study, Apple TV+ has the highest average IMDb score for its streaming library (7.08) for the second year running, although it still has the smallest library of content.
In addition, Apple TV+ now has the highest-quality family content (7.34) thanks to shows like Fraggle Rock and Charlie Brown. However, Disney+ is the winner in terms of quantity with 1,139 child-friendly titles, literally 1,101 more than Apple TV+’s library.
The company’s streaming service also features the highest-rated action, adventure, and war content but less than 15 titles in each category. Last but not least, Apple TV+’s average rating for drama was 3.9 in 2021, but it’s now 7.34 in 2022, the highest of any streaming service.
When talking about the competitors, Hulu has the highest-quality 4K content while Netflix has the most with 667 titles. Here are other tidbits:
- HBO Max offers the most “excellent” quality movies per $1 spent on its cheapest subscription at 23 movies per dollar;
- Netflix has over 2.7x more “excellent quality” TV shows than its nearest competitor, HBO Max (619 vs 230);
- Netflix has added the highest number of new shows/movies (1,404) from 2021 to 2022, but Apple TV+ added the highest percentage increase to its library (55.78%).
Apple TV+ strategy still paying off
For another year, it’s interesting to see Apple’s approach paying off. After Apple TV+ received the same title last year with over 70 titles, the company has now doubled the size of its library but still brought high-quality content.
This year, the company won the most important prize Best Picture at the Oscars with CODA and has a lot of new titles coming in the near future. For its TV shows, Severance, WeCrashed, and Pachinko have been well-praised. In addition, some of its most important shows are also getting new seasons such as For All Mankind, The Morning Show, Ted Lasso, Foundation, and many more.
Are you enjoying the Apple TV+ experience? What’s your favorite show? Share your thoughts in the comment section below.
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