Amazon just announced an expansion of its Prime member savings program for Amazon Fresh, the launch of a new budget-friendly private-label brand, and improvements to online shopping.
The most significant change is the expansion of Prime-exclusive savings. Prime members shopping at Amazon Fresh in-store and online will be able to save on over 3,000 grocery items. This is an upgrade from the previous program, which offered discounts on only a few hundred items. The expanded savings include up to 50% off on a rotating selection of grocery favorites, 25% off on over 1,200 Prime-exclusive items, and a permanent 10% discount on over 1,700 products from Amazon’s private-label brands. You’ll have to double-check and make sure each item has a discount since many rotate.
In addition to enhanced Prime savings, Amazon is also launching a new private-label brand called Amazon Saver. Most Amazon Saver items are priced under $5, but Prime members can get an additional 10% off these products. Amazon claims the Amazon Saver selection will be expanded to include over 100 items in the future. This move brings more incentives back after Prime Members lost an incentive late last year when Amazon Fresh decided to eliminate the Prime membership requirement for its grocery delivery service.
Finally, Amazon Fresh is also making improvements to online shopping. The storefront has been redesigned to provide a cleaner and more intuitive browsing experience. Customers will be able to easily access personalized shopping tools like the “repeat items” feature and recurring reservations. The online store will have dedicated shopping zones that group products by theme. This is to help customers find what they’re looking for easier. This should make it feel more like grocery shopping, where zones would be aisles.
Amazon Fresh is offering more incentives to use Prime with Amazon Fresh, and it sounds more like a good opportunity, as long as the savings are comparable to those of local stores. There’s no specified release date, just that it would be “rolling out,” so expect changes over time.
Source: BusinessWire
