Amazon has officially announced that its popular annual Prime Day sales event will return this July. It should work about the same as previous Prime Day events, but there’s still an open question of how much U.S. tariffs will play a role in prices and deals.
July may seem like a strange time to do it, but there’s a good reason. Amazon strategically positions Prime Day during a usually slow time for retail, helping to boost its summer sales. The sale will return to its usual markets, including Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K. Ireland will also be included for the first time.
It’s a good idea to start writing down the deals you want now to record the prices. Some items rise in price unexpectedly, only to lower to a normal price and be offered “at a deal.” Researching ahead of time will help you out. Personally, I’m looking forward to getting a 4K Fire Stick, so I won’t need to move my Xbox to play on my living room TV. These normally fall to $19.99 during Prime Day, and since the price is regularly $39.99, I know it will be a deal.
Amazon says there will be a huge variety of deals across more than 35 categories. That means there will be major discounts on electronics, kitchen items, beauty products, clothing, and more. There is usually a banner that you can click on the main page that shows you deals when Prime Day happens.
The company specifically mentioned that the sale would include “socially trending items,” “creator favorites,” and products only available on Amazon. That really just means that there will be more sales outside of what we normally expect.
Prime Day 2025 is expected to be even bigger than last year’s record-breaking event. According to Amazon, in 2024, more items were sold than ever before. A key part of its success was the massive number of items sold by independent sellers, mostly small and medium-sized businesses. These sellers made up over 60% of total sales, selling more than 200 million items during the 2024 event.
Prime Day’s success is directly linked to Amazon’s goal of helping Prime members save money. Last year, Prime members worldwide saved an estimated $95 billion thanks to free shipping.
Keep in mind that the new tariffs might reduce shopper demand and affect how well Prime Day 2025 performs. Sellers and Amazon itself may pull back based on tariff prices rising unexpectedly. This adds to the question of how many deals will be available and how big the discounts will be.
After the White House criticized Amazon for possibly showing tariff costs next to product prices, Amazon clarified that this idea only applied to its low-cost Amazon Haul store, not the main website. It’s important to keep in mind, but hopefully, it won’t affect this year’s Prime Day much.
Source: Amazon, TechCrunch
