Amid Bitcoin’s (BTC) Price Zooming to $45K, This Rally Feels Different. FOMO and YOLO Seem to Be Back


About two years ago, crypto prices topped out. Bitcoin (BTC) almost got to $70,000. Then things got bad, then they got worse and then they got cataclysmic. BTC sank toward $15,000 in the aftermath of FTX’s blow-up.

Prices have rebounded for most of 2023, but these felt like hard-won gains – rallies were quickly followed by setbacks. By mid-October, bitcoin was around $27,000.

A crypto-skeptic friend texted me Tuesday saying he was about to buy more bitcoin. A colleague says he’s hearing from people wondering about crypto. Will this last? Is crypto making a move toward mainstream territory again?

To the disappointment of my father, who has asked me for forecasts throughout my two-decade career covering markets and finance, I have no idea. But I know it’s been two years since the mood in crypto markets felt this ebullient – before the collapses of Celsius, Voyager, Three Arrows Capital, FTX, Genesis …

FOMO (you know, “fear of missing out”) maybe mixed with a dose of YOLO (“you only live one”) seems to be back.

How things got this enthusiastic is not hard to fathom. It really is a big deal that Wall Street heavyweights BlackRock, Fidelity and Franklin Templeton are trying to list bitcoin ETFs in the U.S.

Anyone with a plain vanilla brokerage account should be able to buy these products, if they’re approved by regulators – and all signs point to approval being likely soon. That’s easier and probably more realistic for regular Americans than setting up a Coinbase account or, heaven forbid, figuring out how a decentralized exchange or MetaMask work.

So, BlackRock, Fidelity and Franklin Templeton’s sales and marketing heft looks poised to be behind bitcoin ETFs. It’s not crazy to think that will bring a lot of money into crypto. Whether that creates a sustainable rally is up for debate.

Here’s what else is on my mind:



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