Apple’s 2023 MacBook Pro
Apple
The launches come after Apple’s chief financial officer, Luca Maestri, warned in October that the company’s Mac sales would decline in the December quarter on an annual basis. That may be in part because Apple didn’t ship these computers in time for the holiday shopping season.
The updated Macs are launching into an uncertain economic environment for the consumer, as customers may feel the pinch from inflation or spend more cautiously against fears of a potential recession.
Apple is set to report earnings later this month. In January 2022, it reported December quarter Mac revenue of $10.85 billion, up 25% year over year.
The Mac mini starts at $599 with an M2 chip, $100 less than the prior version, or $1,299 with the M2 Pro. The new 14-inch MacBook Pro starts at $1,999. The 16-inch MacBook Pro model will cost at least $2,499. All will be available beginning Jan. 24, although customers can order the computers beginning Tuesday.
