Kendrick Lamar is set to headline the Super Bowl LIX halftime show for Apple Music, so Apple has packed its services with special features related to Kendrick and the Super Bowl.
Last September, Apple announced that Kendrick Lamar would be heading up the 2025 Super Bowl Half-Time show. In preparation, Apple Music has a week’s worth of exclusive interviews, new playlists, and even a new Apple Music offer for new subscribers ahead of the February 9 event.
“Throughout his career, Kendrick Lamar hasn’t met the cultural moment so much as he’s defined it,” Rachel Newman, Apple Music’s global head of content and editorial, said in the press release.
“He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show this year, in what’s sure to be another moment we’ll all be talking about for decades.”
Apple Music
On Thursday, February 6 at 10:00 AM Central Time/11:00 AM Eastern, Time, Apple Music Radio hosts Ebro Darden and Nadeska Alexis will sit down with Kendrick at the Apple Music Super Bowl LIX Halftime Show press conference. A pre-show is sent to take place a half-hour before, featuring Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska. The pre-show will feature Apple Music’s biggest moments of 2024, and take a look at iconic halftime performances of the past.
Additionally, Apple Music features more than 100 hours of Super Bowl programming this week, starting on February 6. Exclusive content is set to feature “Live from Super Bowl LIX NOLA” broadcasts with Zane, Ebro, Nedeska, and Eddie. “Super Bowl LIX LA” will feature broadcasts from Hanuman, Brooke Reese, Estelle, and Jayde Donovan.
Evelyn Sicairos and Lechero will cover the New Orleans fanfare and celebrate Kendrick Lamar’s music and hometown in Los Angeles. Ebro is set to host “Kendrick Lamar: Hip-Hop’s MVP,” a show designed to take listeners chronologically through Kendrick’s catalog, highlighting milestones along the way.
Apple News & Apple Sports
“The Story of Kendrick Lamar in 20 Songs” is available on Apple News, giving fans an intimate look at the artist’s history of redefining what hip-hop means.
In addition to Kendrick coverage, Apple News will feature extensive coverage of the big game. Football fans can expect to find the week’s top Super Bowl stories, curated by Apple News editors. During the big game, the Apple News App will feature highlights, the halftime show, and feature the top commercials.
Apple Sports helps fans follow the big game in real-time on their Lock Screen with Live Activities. They can go deeper in-app with full play-by-play information, team stats, box scores, and live betting odds.
Shazam
Listeners who use Shazam to identify Kendrick Lamar songs this week will be directed to the Apple Music Super Bowl Halftime Show event page. From there, they can access bonus content like a custom Apple Watch face and iPhone wallpaper.
Image Credit: Apple
Fitness+
The Artist Spotlight series on Fitness+, known for dedicating entire workout playlists to a single artist, will feature the music of Kendrick Lamar. It will set Cycling, HIIT, Strength, Yoga, Pilates, and Kickboxing workouts, exclusively to his music.
Apple Music Offer
Apple is also offering a generous Apple Music subscription deal. For a limited time, eligible subscribers can get six months of Apple Music for $2.99.
Celebrating and supporting community
Apple has a storied history of working with the New Orleans community, focusing on supporting creativity and education. It has worked with the Ellis Marsalis Center for Music (EMCM), Arts New Orleans, and Delgado Community College.
On Saturday, February 8, audiences worldwide can tune in to the Super Bowl Host Committee Parade to see the Apple Music-sponsored float, designed on iPad by Arts New Orleans’ Young Artist Movement artists and featuring the EMCM youth jazz ensemble.
