Apple discontinues gift wrapping for online orders
In a significant departure from a longstanding tradition, Apple will no longer offer gift-wrapping for online purchases in the US and at least many other countries.
This decision marks the end of a years-long practice that saw gift wrapping as an option alongside all of the continuing build-to-order options on the online Apple Store. As with many high-end retailers, the gift wrapping was remarkably well done, meaning that buyers could gift quite beautifully presented Apple devices.
That allowed customers to add a personalized message tailored for the recipient. However, alongside the overall gift wrapping service, Apple has also decided to stop offering a gift message on the order’s packing slip.
Countries affected by the discontinuation of this service include Australia, Canada, Germany, New Zealand, Singapore, the United Kingdom, and the United States, as spotted by MacRumors.
