This feature is new, still in beta and requires a paid iCloud subscription, which starts at $1 a month. ICloud Private Relay is Appleās twist on a virtual private network, or VPN, that works on Safari traffic. It hides your IP address from websites and sends browsing activity through a third-party, so your network provider doesnāt see that information. Your IP address and websites you visit arenāt linked, making it more difficult for third-parties to track you. (Unlike a traditional VPN, iCloud Private Relay doesnāt let you use IP addresses from different countries to try to circumvent country-based rules.)