Apple Mac fans are holding onto their computers for longer – here’s why

Have you found yourself reluctant to upgrade your Mac because it’s still happily chugging away? You might not be alone, as a new survey indicates that people are keeping their Macs longer than ever, with users more hesitant to upgrade or replace their Apple computers compared to the past.

But why is this happening? And is it good news or bad news for Apple fans?

The survey was conducted by research firm CIRP and was published on the company’s Substack blog. According to CIRP, the study was motivated in part by Bloomberg journalist Mark Gurman’s claims that Apple devices are lasting longer, and are being kept for longer by customers.

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