Apple Maps was the unexpected Super Bowl winner


The Kansas City Chiefs may have won a dramatic Super Bowl LVIII and Swifties got their big moment with the on-field kiss with her boo Travis Kelce, while Dunkin’ Donuts provided the commercial everyone’s talking about.

However, Apple had a sneaky good night too. The Apple Music half-time show was an absolute stormer, complete with Usher on roller skates and a super cameo from Alicia Keys.

You can now the get iPhone 15 Pro for the price of the iPhone 15

You can now the get iPhone 15 Pro for the price of the iPhone 15

Currently, Giff Gaff is offering a refurbished ‘Good’ condition 128GB iPhone 15 Pro for £799 – that’s the same price as the base iPhone 15 sells for and £200 less than the RRP of the iPhone 15.

And even Apple Maps had a moment in the sun, as revealed by Apple’s marketing bod Greg Joswiak on Twitter prior to the game. As you can see below, those searching for the Allegiant Stadium in Apple Maps got a little great little 3D show that took them right inside the stadium.

The 3D showcase was a sign of just how far Apple had come since the early days when its launch in iOS 6 in 2012 as a major new feature that became a laughing stock.

Poorly rendered graphics, missing landmarks, and tales of the turn-by-turn directions guiding drivers onto airport runways was a rare Apple fiasco and cost the then head of iOS Scott Forstall his job.

After those early missteps, Apple faced a battle with iPhone users to convince them to abandon the long-trusted Google Maps app.

However, some of the applications of augmented reality, offline maps, the Street View-esque Look Around feature, ETA sharing, and parked car notifications have been helpful to iPhone users.

Not everyone’s impressed though. Have a day off, Patrick mate.



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