“You’re… early,” reads the Apple Store message when attempting to visit the U.S. website. “Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep.” Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since 2019, has been holding iPhone pre-orders at 5:00 a.m.
The iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max are launching in more than 30 countries and regions around the world, and a full list of launch times can be found in our time zone guide.
All of the new iPhone 13 models are nearly identical in design to last year’s iPhone 12 models, featuring flat edges, an aerospace-grade aluminum enclosure, a glass back, and a slight increase in thickness.
Key features across the iPhone 13 lineup include a faster A15 Bionic chip, camera improvements, longer battery life, and a smaller notch. The two Pro models also feature a ProMotion display with a variable refresh rate up to 120Hz. The iPhone 13 models are available in Pink, Blue, Midnight (black), Starlight (silver/gold), and (PRODUCT)RED.
If you’re hoping to get one of the models in the new iPhone 13 lineup on launch day, it’s a good idea to purchase early because there’s no word on how much supply Apple will have.
Pricing on the iPhone 13 mini starts at $699, while pricing on the iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max begins at $1099. The official launch, when pre-orders will be out for delivery, is next Friday, September 24.