FILE PHOTO: A customer passes an Apple iPhone 13 advertisement at an Apple shop in Singapore March 18, 2022. REUTERS/Edgar Su
Nearly 1 million of the total shipped iPhones were ‘Make in India’ devices.
Apple iPads logged an impressive 34 per cent growth (on-year) in India and the company sold over 0.2 million devices in the country.
“Apple iPad (Gen 9) and iPad Air 2022 accounted for a lion’s share of the iPad shipments, according to the Q2 data.
CMR expects iPhones to garner 4 per cent smartphone market share in India while iPads are set to log 20 per cent market share in its respective category.
The macro environment continues to be tough for the smartphone brands in India, owing to inflationary pressures, weakening rupee, and mellowed consumer demand.
“The premium smartphone segment continues to be immune, and has benefited from consumer inclination for revenge buying in the new normal,” said Ram.
Apple’s enhanced and diversified iPhone production capabilities in India, along with aggressive retail initiatives, continue to contribute to its strong growth momentum in India.
Earlier this year, the tech giant confirmed it has started manufacturing its top-selling iPhone 13 smartphone in India.
Apple first started manufacturing iPhones in India in 2017, with iPhone SE.
In Q1 2022, Apple shipped nearly 1 million ‘Make-in-India’ iPhones, registering an overall growth of 22 per cent led by iPhone 12 and 13.
