The Apple Store’s ‘Be right back’ message
As expected the online Apple Store has been shut down, ahead of the launch of the iPhone 16 and other product lines.
Apple routinely takes down the online storefront in the hours ahead of a special event. With Apple’s “It’s Glowtime” event taking place on Monday, the store has again disappeared from view.
Customers attempting to access the storefront are greeted by the traditional “Be right back” message. They are also told that Apple is “making updates to the Apple Store,” and to “check back soon.”
The page also includes the usual heavily-stylized Apple logo, matching the upcoming event. The Apple Logo is animated, with cloudy neon-colored loops floating around a shifting apple.
This is somewhat reminiscent of the new multi-colored glowing effect of Siri, which is arriving as part of Apple Intelligence. It is expected that the iPhone 16 will include support for the software features across the board.
Apple will be revealing its product updates from 10 a.m. P.T., 3 p.m. E.T.
AppleInsider will be reporting on the announcements throughout the day.
