Apple, Tesla begin multi-million dollars expansions in Austin


When you live in a technopolis — and Austinites, I’m afraid that you do — silly things like “economic downturn” and “financial unfeasibility” are ancillary concerns.

Despite a looming recession, a phrase for which every business writer should just go ahead and create a shortcut now, two tech companies with enormous presences in Austin are investing heavily in expansion in 2023. Just one week into the new year, Apple has filed projects totaling $240 million for an expansion of its north Austin campus, and Tesla has filed for projects estimated to total more than $700 million for improvements at Giga Texas. 

With Meta balking on its big plan to occupy a 66-story skyscraper downtown two months ago, it stands to reason that perhaps Austin isn’t really Silicon Hills and that we just have no state income tax here, particularly in considering IBM’s ditching half its Austin office space and Amazon has major layoffs incoming.

But then came Apple off the top rope on Friday, January 6.



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