Apple’s $100 billion in buybacks arrive at a good time in the market
It is a tumultuous time for Apple investors, but some good news came from Apple’s earnings on Thursday as stock buybacks continue unabated at $100 billion, and dividends are rising to $0.26 per share.
While these numbers may seem significant given the current uncertainty provided by extreme tariffs, they’re in line with what Apple announced in May 2024. That year-ago buyback was set at $110 billion and also had a 4% raise in dividends.
An announcement made live on CNBC with information provided by Apple revealed the buyback program. It is set at $100 billion this time around.
Apple stocks are a great buy at the moment due to being well below their December peak of $259. Stocks were tanked after “Liberation Day” tariffs were announced, and while they’ve bounced back slightly due to pauses and exemptions, they haven’t returned to anywhere near their expected values.
So, Apple will benefit from buying back stock at a lower price than it may have been expecting at the start of the year. The company is also raising dividends by 4%, bringing payments to $0.25 per share.
The Q2 results showed Apple performed decently, beating Wall Street, but it didn’t break its 2022 record. Apple earned $95.4 billion in revenue for Q2 2025.
