Apple tries jump-starting lackluster Apple Vision Pro sales

Apple has quietly released a new app for determining Apple Vision Pro lens and headband sizes

In an effort to get both more buyers and more developers on board with the Apple Vision Pro, Apple is launching a new visionOS workshop and appears to be preparing to allow third-parties to sell the headset.

One year after the Apple Vision Pro was first released to the public, reports of its sales have varied from poor to more positive. Right from the start, though, even Tim Cook was saying that the headset would be too expensive to sell in large volumes — and now Apple is trying to get people interested again.

It’s certainly targeting developers with the specific aim of getting more to launch more content for visionOS. Other than its price, the most consistent criticism of the Apple Vision Pro is that it lacks content.

Developers on social media, however, have begun revealing that they’ve been invited to the Apple Developer Center in Cupertino. The invitation for February 27, 2025, is for a six-hour session called “Create interactive stories for visionOS.”

At the same time, Apple has also released a new app on the iOS App Store called Apple Vision Pro Demo Fit. While it is currently still rolling out, the app is intended to be used worldwide and comes in different languages to fit all the territories that Apple Vision Pro is currently sold in.

As first spotted by MacRumors contributor “Aaron P,” however, the implication is that Apple wants to add third-party resellers to spread Apple Vision Pro availability wider.

The app is clearly intended for retailers, although it may yet be just that Apple wants to speed up Apple Vision Pro trials at Apple Stores. Nonetheless, the wording in the app initially refers, for instance, to how its user needs to “Select your purchaser’s location.”

Then it explains how the app will scan your face to measure you for the headset’s Light Seal and Head Band. But “receive your personalized fit” concludes that you can “get your fit summary so you can send it to your purchaser.”

So Apple expects a demonstrator or sales person to use the app. Except it does also say that the app’s scan results will be sent “to you so you can complete your purchase.”

Still, Apple has been expected to make an announcement about the Apple Vision Pro. Given that it is unlikely to release an update, and certainly not a new model, the announcement is now most likely to be about allowing third-party resellers to stock the Apple Vision Pro.