Apple’s iPhone 15 Pro lineup
In an attempt to help stem falling iPhone sales in China, Apple has introduced new trade-in deals, though they seem too minor.
Apple has long benefited from trade-in deals, where it gets to sell new iPhones and also make money from old ones. In more recent years, it’s also seen sales in China decline, and enough so that local resellers have been offering steep discounts.
Some of those discounts were already tied to Trade-in deals, but now according to CNBC, Apple is increasing the value of its regular trade-in offers. The deals are said to cover a range of iPhone models, but only those for the iPhone 15 Pro and iPhone 15 Pro Max have been reported.
- iPhone 15 Pro trade-in is now worth $659
- iPhone 15 Pro Max trade-in is now worth $791
However, the increase in both cases appears to be minor. For the iPhone 15 Pro Max, it equates to buyers getting approximately $11 more for their old device.
It’s even less for the iPhone 15 Pro, where the new deal is roughly $5 better than the old.
There is some significance in how this is Apple’s own deal. It’s not known whether the recent discounts by Chinese retailers were made by the resellers themselves, or were backed by Apple.
But with increases this small, it’s also possible that it’s the result of currency fluctuations.
However, it may yet contribute to shoring up iPhone sales. China is about to enter its “618” shopping season where Apple used to do well.
In more recent years, though, Apple has faced growing competition from local Chinese firms, such as Huawei.
